Life Changed: My Time In PR

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Ok so I had to start my post like this as it’s been well over a year since I last shared something. I just cannot believe how fast time flies, it honestly feels like yesterday that I was participating in the application process for a place on the Taylor Bennett Foundation. Now, fast forward to 2017 and so much has changed in my life. I thought I’d share what’s been going on with me, incase you too was in the same position as a young pr professional.

Recently, I found out that a very close family member of mine was diagnosed with cancer. It came at a time when I was completely questioning my existence and whether or not I was even in the right industry. Everything felt like it was crashing around me, I was at a good agency but even then I just felt completely unfulfilled because of external factors that were happening in my life. Witnessing my relative unwell and helpless gave me a new lease of life despite all the pain.

I had the greatest epiphany! LIFE IS REALLY SHORT.

Life is short and I have to live to the fullest potential (I said to myself). Take risks even if it means I make a few mistakes along the way. I’ve always loved the arts with music being my first, yet the desire for corporate success overshadowed my passion. I thought deeply on how I could combine my current career with the love of my passions. So I made an executive decision to leave my current agency. Was I scared? Of course. I’m I still figuring shit out in my twenties? Yes, I am and its ok.

The whole situation presented me with something I had lost desire, desire to face my fears. Desire to succeed and have hope, hope that doors will open. I do not wish to sit back ten years from now saying – I wish I chased my dreams.

I hope that you find solace knowing your not alone and that all things are possible once you put your mind to it.

I’ll leave you on a finishing note with three simple points that I’ve been using to help get me through my journey:

  • Be fearless – its good to experience different PR environments it helps you understand what suits you best
  • What makes you happy? Create a vision board – where you hope to be in the next few months and where you see yourself in the next few years
  • GO! Don’t hold back, reach out to direct contacts and get the ball rolling!

 

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A Sit Down With TBF Star – Kharis Brooks

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Kharis Brooks is a Taylor Bennett Foundation alumni who completed the programme in 2014.

Kharis has gone onto work at companies like Vodafone and Digicel, winning the PRCA & PRWeek PR Internship Award in 2015 for Best Intern. She is a rising star in the PR world and is currently an Account Executive at Teamspirit. Check out her insight into the PR industry!

How did you hear about the TBF programme?

I actually heard about it from my mum as I had previously done a 10-week internship in New York the summer beforehand. I did that in an agency and thought it would be a good fit. Not realising it was completely different and not what I had expected but still overall an amazing experience. I actually have to thank my mum for that!

What was your favourite/challenging part of the programme?

So my favourite part of the programme was doing presentations. I enjoy public speaking so being able to work with my team and go over a topic, do the research and then deliver back to Sarah, my programme manager and the people who were sponsoring us at Finsbury, I found that to be a really enjoyable experience. As far as the most challenging part of the programme it definitely was getting all the writing done on time, it is just something that the further we got into the programme the more you realise it is something you have to do every single day. I knew PR was obsessed with writing and I do enjoy writing but it was managing the workload that came with it.

Did you always know you wanted a career in PR/Communications?

Well, I studied marketing communications and I didn’t always know what I wanted to study. In fact I actually went to university for the first time in 2008, studying philosophy and history. I then quit after a term. Then on my way back to Bermuda, I met the public relations director for Victoria Secrets. She told me everything about her job and it was when talking to her that I realised I could make a career out of writing, building relationships with people and helping brands appear better to the public. So yeah, I came back to the UK and completed my marketing communications degree.

Do you think doing the TBF programme has impacted your career?

Absolutely! In terms of managing the workload, as it was incredibly difficult, it did make my transition to Vodafone incredibly easy. I was totally fine with last minute deadlines and writing projects. Even til now, I always manage to have a conversation every other day now that I’m agency side and something comes up that I learnt while at TBF so it’s definitely been a huge help.

What has been your favourite part now you are a professional in the industry?

My favourite part of my working life is campaigns. They’re so fun. Sometimes they can be a bit manic depending on the deadlines but for the most part campaigns are absolutely my favourite part of PR because you get the opportunity to tell a story and there are so many ways to do that. I also think we’re quiet privileged in PR that we have a variety of ways to tell a story.

What led you to working abroad? I recently saw you came back having worked in Bermuda for several months?

I’m actually from Bermuda but I know eventually I would like to go back and see what I could do there in the communications industry. Things on the island change incredibly rapidly with different industry dynamics so I wanted, at the very beginning of my career, to get a taster of what life in PR was like on the island. When I came back to London to build my years of experience here, I knew I was building the right kind of experience. It really was a learning experience for building onto my career later down the line.

What has been the highlight in your career so far?

My highlight thus far has been at Vodafone. I worked on a campaign for International Women’s Day 2015. Seeing companies associate their days with national days like that are so huge. So HR approached the communications team because they were launching a global maternity policy for every Vodafone market worldwide. The policy would make it mandatory for women to get the same amount of time off no matter where they are across the globe, as some countries are entitled to less time off. It was pretty huge, we did research with KPMG and we were the first company to do that. We then built a campaign to support the announcement. It included an animated video, infographics, photography and worked with journalists all over the world. It was such a great experience to have so early on in my career!

What are your feelings on diversity and do you feel that the industry has improved?

To an extent I do feel there has been an improvement and I feel like agencies in particular are making a conscious effort that/to make their hiring process inclusive. As far as why they are doing it, I hope it’s for good reasons and not just for appearances but fundamentally, diversity in the industry is an absolute necessity. Most industries across the board have people who are trying to diversify the workplace but with PR specifically, your entire working life is based on building relationships with people and being aware, so diversity is really in the best interest of the industry, whether agency or in house. Your content is much more engaging, with much wider audiences, when your team don’t all share the same set of experiences.

If you could do the programme again what would you have done differently?

I would have of made more of a conscious effort to stay in touch with the people I networked with on the programme and who gave me their cards. When you get to the end of the ten weeks and not knowing what to say is the hardest bit. You don’t want to reach out to someone you met in the second week because they would automatically feel you are looking for a job, whereas if I had sent a follow up email the next day saying I really appreciated that class you taught, I begin to build a relationship. It just would have made it easier for me to contact them if I had kept the contact regular, so I really wish I done that more.

What advice would you give to young professionals coming into the industry?

I would say first impressions are everything! It’s not a matter of knowing everything from the start but never underestimate the value of a first impression. And make yourself irreplaceable from day one! You don’t have to know everything from day one to be an invaluable asset to a company, just be vocal, be observant and be efficient. It’s about contributing in an impactful way that makes you memorable and hard to replace – so if you left they would say, ‘I missed that intern’.

How Do You Read A Story?

My time on the Taylor Bennett Foundation programme continues to be an exciting and knowledgeable experience. I have a clear understanding of how PR works and as week nine draws to a close, I begin to analyse media as a PR specialist. I started to focus on how stories in national papers could be used for great PR opportunities and thought why not share my ideas with others growing/starting out in this field.

Through my fantastic journey into the industry there are two important strategies I have discovered: reactive and proactive PR. Reactive PR is when a public relation strategy is executed in response to a news story that has not been deliberately placed in media by the PR company itself. Proactive on the other hand is a more controlled strategy that is purposely placed to set a particular agenda for the campaign. It was during my review of The Sun newspaper that I noticed stories that could be used for possible PR opportunities – in other words REACTIVE PR!

In the news this week, a tragic story was featured involving a young teen who died after taking an ecstasy pill called “MasterCard”. This tragic story could be used to push a campaign by the National Crime Agency. The NCA are opponents of illegal drugs and could use this unfortunate story to push out a national campaign against illegal substances that are being supplied to vulnerable teenagers. The NHS and Talk to Frank could also use this story to foster awareness of the dangers of using drugs and remind users that there is help available.

Another key story that could be used covers the story of 12,000 unaccompanied kids under the age of thirteen flooding into Europe from war-ridden countries like Afghanistan and Syria. This particular news story could be used by UNICEF, a organisation that specialises in supporting disadvantaged, vulnerable and excluded children. The heart-breaking story could push out a powerful campaign raising awareness of the young children being affected by current events taking place in the world.

Moving onto more light-hearted subjects, I continued to read The Sun and came across another two stories that could be used as great PR opportunities. The first was of Geordie Shore’s Chantelle Connelly and the rumours of her being romantically involved with boxing champion Anthony Joshua. This could be great for the show as Chantelle Connelly is fairly new to the programme and therefore pushing this further could create a buzz around the whole story Chantelle of dating a hot athlete – Anthony Joshua!!

Finally, Leicester winning the premier league has to be one of the most unexpected victories that has taken place in 2016 and the second story that could be beneficially used by companies like Kleenex and Homebase. I know right now you’re probably thinking “how, why and what am I on about?!?”, but I’m telling you this could work. Kleenex could push out a “tears of joy” campaign cementing its brand in the market as number one for tissue quality. Homebase could also promote its Homebase range through the theme of being better than expected by using Leicester’s victory as a template for the campaign.

PR is many things but for me it is exciting and stimulates my creativity. Having completed nine weeks, I now feel confident enough to analyse how the news could be used in either a reactive or proactive form, looking at different sectors whether its corporate, consumer or entertainment.

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My View: PR & Diversity

 

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Final year of university was an important time for me as I started to consider what my next steps would be. I was nervous about entering into the ‘real’ world and was completely unaware that PR and communications would be the career for me. Two years since graduating, I have got the opportunity to train with some of the most respected agencies in the industry and to develop in PR as a professional.

“The black and ethnic minority communities have many talented people who have not yet been discovered or given the opportunity.”

It has been during this period that I’ve seen the lack of ethnic diversity in the PR industry and it led me to review how I came to learn about PR. During my years of school, college and university I was never really aware of PR as a career. Often I associated PR with celebrities and never really knew that it was an industry that I could be part of. Through a brilliant opportunity to join the Citi bank public affairs team, I was exposed, for the first time, to the industry first hand. After sitting down with the Head of Public Affairs it was then I started to understand what PR was and how I could go about gaining access to this once closed industry.

My career choice even now, confuses many of my family members (especially my friends) and soon, I realised that the lack of knowledge of Public Relations is still apparent especially within black and ethnic minority communities. The PR industry that is seen as a broadly white and middle class industry often has been that way because many ethnic groups are unaware of this field as a possible career.

There is a significant lack of black and ethnic minorities in PR agencies across all sectors with only 8% of public relations practitioners identifying themselves as being from part of a non-white minority ethnic group, according to research from the Public Relations Consultants Association (PRCA). Many believe that PR practitioners from white backgrounds often know someone in the field or have a family friend who has a career in the industry and so are aware of PR as a career option.

“The industry still has a long way to go with raising awareness in ethnic communities, while pushing for further ethnic diversity in PR.”

So why is this issue important to address? There are a number of factors as to why it is important that there is ethnic diversity in the PR industry starting with talent. The black and ethnic minority communities have many talented people who have not yet been discovered or given the opportunity. Instead of fantastic talent going to waste, it is important that the industry continues to let this under represented group inside the PR doors. I got the chance to meet a successful black PR specialist named Rose Bambi; she was very inspiring having had an outstanding career in PR and owning her own agency before going on to sell it.

Rose Bambi represented a small number of black and ethnic minorities who have had amazing careers and gone onto achieve so much in a white dominated industry.  The quote below is from an interview she recently did for PRcareers and shows the sheer determination she had facing the PR world:

 “It was Oprah who has inspired me to believe that as a black woman I could succeed in a vocation that is still not well represented by people of black origin in the UK.”  

The PR industry has greatly improved thanks to programmes like the Taylor Bennett Foundation, a programme that gives graduates from black and ethnic minorities the chance to train and network with PR professionals. The industry should continue to work together and with organisations like Taylor Bennett Foundation to source new talent, giving them the opportunity to get their foot in the PR world. Agencies should also be trained on how to go about sourcing talent from these communities and working with educational institutions to raise awareness of events such as career days. The industry still has a long way to go with raising awareness in ethnic communities, while pushing for further ethnic diversity in PR. It is great that at least there are positive organisations like the Taylor Bennett Foundation working with a number of agencies to initiate and implement change to the ever-growing industry.

(Image: Taylor Bennett Foundation trainees)

10 Blogs worth checking out!

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As another week on the Taylor Bennett Programme comes to an end I find myself becoming more and more familiar with PR sources that are out there. It has been during my time on the programme, that I have discovered an entire network of PR professionals and a community happy to offer their advice/opinions on the ever-growing industry.

Following my quest to gain knowledge of the PR industry, I’ve come across a number of great blogs, some of which I’ve decided to write about today. Below I have compiled a list of ten blogs I feel offer some fantastic content for PR professionals:

1. PRbuddy.org is a brilliant blog for students and young professionals. I didn’t even know this blog existed until recently after reading a recent published blogpost called – 10 essential digital tools that will help you become a better PR student. I really liked the content that is featured on PRbuddy.org and recommend this to anyone at junior entry level in their PR careers, students and anyone who is hoping to get into PR.

2. Michaelwhite.online is one of my favourites and I love the creative layout of his blog. It’s so eye-catching with a countdown feature that displays the number of articles that have been published, the followers he has and the number of coffees he’s drunk since his blog began. At 26 his already a Digital Account director at Lansons and I can see why! His blog offers well-written pieces so it’s definitely worth checking out especially if you’re a young PR professional. Check out his social page on his blog and while you’re at it his article – If you’re looking to get rich, blogging may not be the answer, which is a very humorous read.

3. Mark My Words by Mark Borkowski is a striking and artistic blog in terms of design. When I first visited this blog I was captivated by its clean layout and variety of content ranging from entertainment, crisis situations, celebrity and a dash of current affairs. Mark Borkowski’s blog is for a mature audience who have had several years of experience in the PR industry. Writing for a number of media publications and still in high demand from clients ranging from BP to BBC, I think his blog is one PR professionals should definitely visit.

4. Nevillehobson.com is a really cool, useful and informative blog with many updates on current affairs that are extremely helpful especially if you’re in the PR industry. I really liked his interactive social page that is linked to his live updates from his social platforms. With over 25 years’ experience in public relations, marketing, communications, employment and much more, Neville Hobson is a genius and his blog is clear for anyone to use. I would therefore encourage all levels of PR professionals to check it out!

5. Stephen Waddington is a partner and chief engagement officer at Ketchum with a wealth of experience under his belt. His blog is clean, fresh and clear with blogposts for all levels of PR people. So if you have some time on your hands, I suggest you have a quick read with what’s trending and going on in the industry by visiting his blog and gaining exclusive insight from the man who once was President of CIPR in 2014.

6. Sarah Stimson’s blog offers such great advice and posts for people seeking advice on moving up or coming into the PR industry. I’ve been luckily enough to experience working with Sarah and have gained some great advice from attending her workshops since being on the programme. Anyone who wants to enter the PR industry or wants to gain some great tips for moving forward, Sarah Stimson’s blog is the blog to go to!

7. Berkeley PR blog is so artistic, contemporary and fresh with white, yellow and black designs. A blog that is inviting and doesn’t hurt my eyes with overwhelming content as I enter the homepage! It has to be one of my favourite blogs by far and has a variety of articles that young PR professionals would enjoy reading. So go ahead, enter the world of Berkeley PR!

8. Hotwirepr.com blog has a lovely simplicity to it that makes it enjoyable to read published pieces. It features opinion pieces, industry insight, PR news and spotlight content. So if you want to know more about what is going on in the industry or just want to have a good read, Hotwirepr.com is worth visiting.

9. PR Moment is such an easy PR blog to use as it offers a wide range of opinion pieces, insight into the industry and research. This blog is fantastic for individuals wanting to learn more about the industry.

10. Vuelio blog is an outstanding blog with four key sections that include some brilliant content including PR, marketing, media and public affairs. This blog is great for all PR professionals as it regularly updates articles that cover key trends, current affairs and opinion pieces on the industry as well as covering the four key sections mentioned above.

There it is. Ten blogs I’ve discovered during my several weeks on the Taylor Bennett Programme that I feel are worth checking out! I hope you find the blogs useful in your PR journey the way I have my fellow next PR generators. #Next Generation.

A crisis: my views on handling a communications crisis

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The world is always changing and evolving with new events constantly reshaping current affairs as we know it. The political landscape, fall in share prices or the constant debate on whether the UK should remain in the EU, are significant things that may affect us all. With so much going on in today’s society it’s not hard to look at today’s media and see you’re not short of some sort of scandal taking place.

Recently one of the biggest leaks in history has caused a huge storm – The Panama Papers. I haven’t been able to listen to the latest headlines or open a newspaper, without reading about the most discussed story in today’s current affairs. The scandal came to public attention, following the leak of 11.3 million documents from Mossack Fonseca, a Panamanian law firm. High-ranking politicians, socialites, delegates and banks (who secretly set up accounts for clients), were all embroiled in the nail biting scandal placing them under public scrutiny. This left many questioning what is really going on among some of the wealthiest individuals in the world.

Previously, I had never considered analysing the media the way I do now. Since completing my third week on the Taylor Bennett Foundation, I find myself studying stories in the media without consciously realising it. I began to focus on key events in the news; breaking down where PR had been used to try and control a reputational crisis. What better place to look, than the Panama Paper scandal itself?

The Panama Papers had many officials caught in the centre of these shocking series of events but the story that I found most intriguing was that of our very own Prime Minister, Mr David Cameron. The PM was drawn into the limelight, after it came to public attention that his father Ian Cameron (who had a multimillion-pound investment fund in an offshore account) avoided having to pay British tax for nearly 30 years and was named in the Panama leaks.

When I first analysed this particular PR crisis I saw a number of disparities with the way Downing Street handled the situation. Even though efforts were made to control the situation at hand, I do feel that there were a number of things that could have been improved from a PR perspective, starting with the incoherence of the messaging!

The messaging that has been released from Downing Street was very inconsistent and incoherent, leaving many people frustrated. This in turn caused the PM’s trust polls to fall by eight percent, in comparison to the Labour leader Jeremy Corbyn whose rose by 2 percent. In the beginning of the scandal, David Cameron refused to answer questions, stating it was a private matter. Not long after, this completely changed. With heavy amounts of pressure and the EU referendum around the corner the PM then went on to admit having shares in his father’s offshore account, Blairmore Holdings which he went on to sell making a profit of £19,003. The entire handling of the situation began to make him look guilty of wrongdoing, despite stating he did nothing illegal and that he dealt with everything in the right fashion. He then went on to publish a report of his tax earnings.

I was completely shocked by the way Downing Street had dealt with the crisis as they left the PM open for more criticism from the public, key officials and his fellow political peers/opponents. Mr Cameron is heading the fight against corruption yet is being conveyed as not being completely transparent with the public, leaving many to question the PM’s agenda. After closely examining the PR handling of the political crisis, I came up with some strategies on what Downing Street should have done differently. I’m not an expert yet (I hope I will be after seven more weeks) but from a logical PR perspective there are a number of things that could have been implemented to improve the way the circumstances were dealt with.

Below, I have compiled a small list of objectives that I would use to improve the way Downing Street executed their PR strategies and it goes as follows:

  • Consistency, consistency and consistency again!! It is highly important that the messaging is always coherent, consistent and unified as it builds public trust in a positive light.
  • Produce a number of potential questions and answers that he could refer to when speaking to journalists instead of deflecting the problem at hand as a private matter.
  • Push the focus back onto the remain in the EU campaign and fight against anti-corruption, empathising that he is for the people and is doing all he can as a leader to improve current events.
  • Secure the PM an exclusive interview slot either on the news i.e. BBC or publication – this gives Mr Cameron the opportunity to be transparent because he wants to, not because his been pushed into a corner to defend himself!
  • Finally push a social media campaign out on Twitter with the #TellDavid – this gives the public an opportunity to voice concerns (of what is going on) to their leader, making them feel that the PM is not a stereotypical politician but in fact is innovative and willing to connect with his people in a modern form. (Of course these would need to be gone through with a fine-tooth comb!)

Overall there are a number of ways that the PR crisis for this particular situation could have been handled differently. Clear lines of communication are vital for leaders and key figures to gain support and insure all key stakeholders are satisfied without the fear of disruption to business operations.

Let’s hope Downing Street make it a priority to have a clear line of messaging before releasing any more statements in the future!

PR Publications worth checking out!

 

The PR industry has often been referred to in the past as a very closed industry. It is said that PR and corporate communications has to be one of the most difficult industries to enter – I wonder why?

I considered the reasons why this particular industry has such a reputation and what is apparent is that PR is a very specialist area – it manages the relationship of a company/ business with key stakeholders, which is highly important when it comes to the growth of a business.

Previously we could say that it was pretty hard to gain inside knowledge of PR but with the explosion of the internet over the past 15 years, we live in a world with access to so much more. This includes being able to experience previously inaccessible PR publications/websites. So I decided to check out some of the highly rated PR platforms out there offering career advice, trends and news on the PR business.

The first two I checked out were PR Examples and PR Moment. PR Examples is a blog committed to commemorating the best in PR, social media marketing stunts and campaigns. This particular blog offered some great written content on PR campaigns across a broad range of sectors including technology, entertainment, health and beauty and much more. Despite the range of written posts on the different sectors, there was so much going on immediately when entering the page this made it difficult for me to enjoy the site as a trainee within PR because of the overwhelming content.

Having browsed the PR Examples blog I then went onto the website PR Moment. This particular website focuses on communication analysis of the media ranging from corporate communications, social media, internal communications and public affairs. I have to say it was one of the easiest PR websites I have used and in comparison to PR Examples it offers a wide range of opinion pieces and insight into the industry and research.

I read an article by Daney Parker, the editor of PRMoment.com titled – ‘What is the purpose of PR today?’ It was a pleasure to read and gave me great insight to the ever-growing industry. The article touched on integrated PR and how significant it has become when creating effective campaigns. I would definitely recommend anyone who is coming up (or already) in the industry to check out this site as it also offers two sidebars with upcoming PR events and conferences alongside trending articles. Both of these are great features for individuals wanting to learn more about the PR industry.

Moving further into the online realm of PR I then went onto PR Week and The Holmes Report. Two of which are my favourite!

PR Week positions itself as being the first for public relations & communications news, analysis, features & PR jobs. PR Week was the first professional platform I encountered when searching for a PR website that offered advice on the PR industry. I am happy to say I am actually subscribed to using their services, receiving regular updates about the industry across all regions worldwide. This website offers great access into breaking PR news, key opinions, events, career advice, jobs, campaigns and the top 150 PR agencies table. I just find it such an easy site to use (and visually it is an appealing website) but yet it offers so much content. The opinion pieces are well written conveying a very human insight to the industry while adding a pinch of the writer’s personal experiences which makes it more enjoyable to read.

In comparison to PR Week, The Holmes Report (in my opinion) is the online bible of PR. When first entering the website you are immediately thrown into a sophisticated online experience. The Holmes Report offers an intensive list of services all of which can be found in the Our portfolio section. What captivated me on this website was the opportunity to listen and view both podcasts and video! Something I had not seen on any other PR website.

Not only did the site offer great news and opinions but it also had a full on directory listing of firms from every region and specialty! Pretty amazing right? Even though both websites offered services to anyone in the PR profession and all levels of seniorities, The Holmes Report is definitely business-focused, offering much more in-depth by having a directory, intensive data and research. I would definitely recommend this to all business owners in PR and freelance PR specialists to check it out if you have not already!

As I continued my search into some of the well-respected PR platforms out there, I then went to a website called Gorkana. Gorkana is recognised as one of UK’s leaders in media intelligence and is used by many industry clients and offers a wide range of services from monitoring data of global media and media analysis programmes. This leading media service also has a complete database of all media professionals in the media industries. Gorkana is a company worth signing up for as it has a media database giving you direct access to all media professionals – a useful tool to have while working in the PR industry.

Overall there are some great PR websites/publications out there including CorpComms Magazine. The only monthly magazine targeted at the in-house communicator covering areas such as social and digital media, sponsorship and CSR. Communicate Magazine is a magazine with a single focused voice for corporate communications and stakeholder relations. All of which offer some great advice and services for people from the PR world. The once closed industry that had a member’s only perception to outsiders has grown tremendously in providing some fantastic material for people in the industry at all levels of their career.

It is delightful to know that I have access to such great tools being that I am a trainee climbing my PR career!

The importance of professionalism for entry-level PR practitioners

As an entry-level PR practitioner often there are many questions you start to ask yourself when first entering the industry. The transition between university and full time work along with the lack of practical experience can be a very daunting process. I have previously been in the same position but one of the key principles I learnt during my journey was the importance of professionalism.

Professionalism is such an important concept and is imperative for progressing further into your career. It is a mixture of behaviours and values that, when executed properly, exhibit a high standard of self- management, self- development and professional reflection.

The following: time- keeping; appropriate use of language; integrity; resilience; being adaptable; respectful to others and self- presentation are all key in professionalism. These attributes along with being able to work in a team are essential for succeeding in the PR industry.

Sometimes there may be difficult scenarios that unexpectedly arise but it is crucial that as a professional you are able to maintain composure despite the challenges. You may question that situation that arose may not be your fault but remember you are not only representing yourself, you are also representing the organisation that you are employed by. So be constantly mindful of the image you portray to the public, especially on social media.

The PR industry is about maintaining relationships and influencing key stakeholders and today social media now plays a prominent role in this field. Bear in mind clients also have access to social platforms so think before posting anything that may jeopardize your career in the future. Of course you’re entitled to enjoy your life during your personal time but some things are better kept private!

In addition, understanding the significance of deadlines is paramount especially at entry- level as it conveys to your managers that you are competent and can work independently under pressure. Even though deadlines are crucial, do not be afraid to communicate with seniors or request for an extension on deadlines. It is always better to communicate the issue instead of leaving it to the last moment to address the problem!

Overall, just continue to self- reflect; assessing both your strengths and weaknesses while leaving room for self- improvement. This is such a great thought process to have as it gives you the opportunity to develop and grow as an individual and in your career. Furthermore but most importantly, just be yourself and enjoy your journey. Everything else will fall into place and head the direction it needs to!